
JENNIE’s Seoul Guide
Luxury, Heritage, and Private Walks.
01. Seongbuk-dong Serenity
Jennie’s pick for the best neighborhood to walk in Seoul. It’s where heritage meets quiet luxury.

Pro Tip: Visit Suyeonsanbang for traditional tea, then take a 15-min taxi to Bukchon Hanok Village.

02. The Shilla & Negi Live


Experience the pinnacle of Seoul's fine dining at The Shilla and Negi Live.
03. Hangang & Club K Spa



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